Assignment.
Alberta is a fine art and fashion photographer. She needed a professional framework for her business, representing her art in the best possible way and establishing solid and outstanding presence among professionals of the industry, opening new opportunities for her work and public relations.
Solution.
We did comprehensive research on the state of the industry and competition. Then I developed a brand and design strategy rooted in the history and development of fashion and fine art photography, considered turning design-related events from the XIX century to our time which didn't lose actuality and remain timeless. Taking into account all of it, I art directed her portfolio, choosing and post-processing her work and elements that make it unique and her target audience interested. We had created an identity system, logo, visual style — the foundation for an evolving brand, designed and produced necessary assets for the business.
Thank You!
